Wednesday, January 28, 2009

Competitor Logos

These are 3 well known competitors. Each use a simple Sans Serif font with a simple icon.
This simplicity is necessary for several reasons, especially when used very small on things like cell phones. For this reason I plan to follow these unwritten rules while creating the Visicom Logo. Visicom has other divisions such as Voice, Business, Connect, and Radio. Competitors like verizon that also have other divisons such as business and wireless simply attach the division in a less emphasized font. This is smart because instead of giving each division a separate identy, it helps brand Verizon with a sense of unity.

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